Festivals in India are spectacular and are celebrated with great pomp and fervor. As festive season approaches, shops, shopping malls, designer boutiques bring out new sales month in advance to attract the customers. Simultaneously, online shopping websites stock fresh collections along teamed up with lucrative offers.
Salwar Kameez suits are a popular traditional dress in India and are created by almost all kinds of tailors to designers. One of the more popular designers for Traditional and Contemporary styles of Salwar suits is Anita Dongre. She is a popular designer who is a veteran of the Indian Fashion design industry and has been creating suits that cater to numerous tastes and styles.
Indian Designer Anita Dongre
Anita Dongre has been at the forefront of the Indian fashion scene for over 20 years. She has a reputation in the industry for her passion and creativity for design. Over many years, she has created dresses for award shows, global red carpets, international catwalks and the pages of many a glossies.
From pret to couture and traditional to contemporary, the designer makes clothes that reflect her distinctive styling. Her brands include Anita Dongre Timeless, Anita Dongre Inter-Pre’t and Grassroot. This Indian Designer is also a Creative Director for the brands AND and Global Desi.
Salwar Kameez Suits
Salwar suits for daily use are normally sold under the Inter-Pret brand by Anita Dongre and are made from premium cotton. The cuts are flattering and the detailing is usually in the form of a combination of prints and embroidery. The embroidered detailing is usually intricate and delicate, drawing from traditional Indian styles. The silhouette, while comfortable, is usually one that flatters the form of Indian Women. She really understands the functional and aesthetical elements that need to be combined in order to create a timeless garment.
The prints on the salwar kameez suits have recently seen the trend of being Digital prints. This is a technique that is like printing a picture on paper, but in this case the medium is fabric. The patterns and styles are limited only by the imagination of the designer. Anita Dongre explores many patterns and styles for her prints.
Inspirations for Salwar Kameez collections
In some of the more recent creations, Anita Dongre has been drawing inspiration from animals like Peacocks – both for creating print patterns and for embroidery patterns. Colours of the Salwar suits have been in pastel and neutral tones of whites, pinks, peaches and yellows.
Other than animals, she also draws inspiration from Geometric patterns and from nature related themes like Trees and Flowers. The inspiration for these prints are usually given life in the form of vibrant colours and patterns.
Whites and natural colours are also a big inspirational feature for Anita Dongre. She uses these colours in a manner that is elegant and regal in look.
In India, the word ‘wedding’ brings along a sense of celebration and a feeling of happiness and enjoyment. While, on one hand it offers a state of contentment for the bride’s parents, on the other hand it reaffirms the thought on the bride’s mind about what to wear for her wedding day.
So many states and religion co-existing within one geographical location adds a touch of diversity in everything whether we talk of culture, tradition and customs.